For years the assumption that Local SEO or Local Marketing was only needed by small businesses drove big brands to ignore what was being done at a local level. Franchisors allowed each individual franchisee to take responsibility for local search optimization and local marketing, which led to numerous new business owners muddling their way through the digital marketing landscape for their own areas.
Today big brands are realizing that when Google, Facebook and other digital giants continually shift the search and social media landscapes, it is vital to have a consistent local marketing strategy in place. Keeping up with all of the changes takes a level of dedication and time that most franchisors simply do not have. The same is true of nearly every independent business owner.
The owner of a local coffee shop is far more concerned with blends, beans and biscotti than they are with keywords, copy and Google Carousel. Having good local seo marketing is critical to ensuring that new customers can find you no matter what changes are taking place in social media or search strategy.
Enter HitLocals… we focus on your local digital marketing so you can focus on your business. Call us today to see how cost effective it can be to have our team of experts handle your digital marketing needs.
To read about how big brands like Wendy’s and Dunkin’ Donuts are trying to HitLocals click here.