For years the assumption that Local SEO or Local Marketing was only needed by small businesses drove big brands to ignore what was being done at a local level. Franchisors allowed each individual franchisee to take responsibility for local search optimization and local marketing, which led to numerous new business owners muddling their way through the digital marketing landscape for their own areas. Today big brands are realizing that when Google, Facebook and other digital giants continually shift the search and social media landscapes, it is vital to have a consistent local marketing strategy in place. Keeping up with all of the changes takes a level of dedication and time that most franchisors simply do not have. The same is true of nearly every independent business owner. The owner of a local coffee shop is far more concerned with blends, beans and biscotti than they are with keywords, copy and Google Carousel. Having good local seo marketing is critical to ensuring that new customers can find you no matter what changes are taking place in social media or search strategy. Enter HitLocals... we focus on your local digital marketing so you can focus on your business. Call us today to see how cost effective it can be to have our team of experts handle your digital marketing needs. To read about how big brands like Wendy's and Dunkin' Donuts are trying to HitLocals click here.
Google has recognized that unifying information across all of the various different areas in Google's own properties can sometimes be confusing for small business owners. In order to assist with that they have started a "Google My Business" a business listing service that helps simplify the process a bit within Google. This is great tool for Google, and shows that they recognize just how difficult it can be for a business owner to manage their own listings even when just focused on Google properties. Read the full article here: http://goo.gl/hupKKB Other engines may follow suit, but in the mean time keeping track of your business listings in hundreds of directories can be very time consuming for business owners. This is where Hit Locals expertise and fully managed services come in handy. We spend all of our time working to optimize business listings in Google, Yahoo, Bing and hundreds of other engines related to each of our client's specific businesses. Give us a call to see how we can help drive new business for you. Call us toll free at 877-922-4228.